Five-year deal provides FloSports exclusive online broadcast rights to ITA National Championship events and a total 15 ITA events
TEMPE, Ariz. – FloSports and the Intercollegiate Tennis Association announced today a five-year partnership agreement, by which FloSports will provide live streaming coverage of all ITA National Championships and a total of 15 ITA events per year, beginning in the fall of 2016. All content and programming will live on FloTennis.com, which will be launched in June 2016.
In addition to the championship and event coverage, FloSports, a direct-to-consumer, subscription-based sports media company located in Austin, Texas, will produce a series of original documentaries that will focus on highlighting college tennis’s programs and personalities. A weekly college tennis show that will feature highlights from the previous week of competition, along with a look ahead to the upcoming week’s top matches on the schedule, will also be a part of the offering on FloTennis.com.
“This is an incredible opportunity to work with the ITA to build momentum around college tennis and expand its reach to a global audience of fans,” FloSports co-founder and CEO Martin Floreani said. “We’re excited to get started and add FloTennis to our growing network of sports sites.”
ITA Chief Executive Officer, Timothy Russell, added: “As we continue to work to raise the profile and tell the stories of college tennis, the ITA is thrilled about establishing a strategic alliance with FloSports. It is a collaboration that I believe will be transformational for our sport.”
To view live coverage, original documentaries and more exclusive tennis content, users must sign up to become FloPRO subscribers on FloTennis.com. The cost is $19.99/mo. For a monthly subscription, or $149.99/year for an annual subscription. There will also be a variety of tennis coverage that lives outside the paywall on FloTennis.com.
FloSports is a direct-to-consumer, subscription-based sports media company based in Austin, Texas, that is unlocking a world of sports coverage that true fans have been waiting for. Focused on three areas – live programming, original content, and owned and operated events – the company takes fragmented communities and provides them the platform to connect with the sports they love.
Through live streaming of premier events, original video programming, weekly studio shows, branded entertainment, and event creation and execution, FloSports is growing the sports, the athletes and the fans.
FloSports owns exclusive broadcast rights to in-demand events, and broadcasts more than 25,000 hours of live sporting events each year. FloSports has 1M+ videos in their library. FloSports features the top webcasts per sport, high-quality, in-depth documentary series and 5M+ athletes ranked within their respective sports.
Current verticals under the FloSports header are Wrestling, Grappling, Combat, Elite Fitness, Boxing, Softball, Gymnastics, Basketball, Volleyball, Cheerleading and Running, including MileSplit.com.
About the ITA
The Intercollegiate Tennis Association (ITA) is the governing body of college tennis, overseeing women's and men’s varsity tennis at NCAA Divisions I, II and III, NAIA and Junior/Community College. The ITA administers a comprehensive awards and rankings program for men's and women's varsity players, coaches and teams in all divisions, providing recognition for their accomplishments on and off the court. For more information on the ITA, visit the ITA website at www.itatennis.com, like the ITA on Facebook or follow @ITAtennis on Twitter.