Laura Schuessler Appointed as ITA Coordinator of New Media
SKILLMAN, NJ (July 10) - Laura Schuessler has been appointed as Coordinator of New Media of the Intercollegiate Tennis Association, with her role set to begin on July 13, 2015. ITA Chief Operating Officer Erica Perkins Jasper welcomed Schuessler to the staff, stating, "We are excited to add Laura to Team ITA. Laura is exceptionally hard working and driven and will fit in well to the team we are building. Her work in digital and social media is excellent; she will do a tremendous job promoting the ITA, its programs, member coaches, and players in a modern and relevant fashion."
Schuessler's responsibilities will include managing the ITA's social media platforms, video editing and production, graphic design, various digital technologies, and collaborating with other members of the communications department to ensure top stories, videos and relevant content are being promoted.
Her wealth of social and digital media experience will pay immediate benefits to the ITA, with CEO Timothy Russell looking to make leaps and bounds in these areas.
"The ITA is seeking to expand our presence in the digital age," Russell said. "A voice of this generation, Laura will help shape the conversation and our brand as we seek to fully engage friends and fans of college tennis."
Schuessler offered, "I am thrilled to be joining the ITA. Being involved with college tennis over the last two years has been very rewarding and enjoyable. I'm really looking forward to building my career working at this higher level. Erica has been a great mentor and inspiration to me and I could not be more excited to have the opportunity to continue working with her. I know the entire ITA staff has a great vision for this sport and this organization."
Schuessler comes to the ITA from the University of New Mexico, where she served as a Communications Assistant for the athletic communications department while earning her B.A. in Strategic Communications/Journalism. She graduated Cum Laude, was named to the National Honor Society of Collegiate Scholars and was an active member of the Lobo Edge Advertising student group.
She served as the primary media contact for both nationally-ranked Division I men's and women's Lobo tennis teams. In addition, Schuessler ran the social media channels for several UNM sports, and designed media guides and graphics to further promote Lobo athletics. She also assisted with live national television broadcasts on ESPN, ESPN 2, ESPNU, CBS Sports, and Root Sports Network.
"Laura was an outstanding member of the communications staff here at the University of New Mexico," Kurt Esser, Sr. Associate Athletics Director for External Affairs, said. "She worked tirelessly to raise the profile of our tennis teams. She understands the traditional media and excels at the social and digital media platforms. Additionally, she loves the game and it showed in her work."
About the ITA
The Intercollegiate Tennis Association (ITA) is the governing body of college tennis, overseeing men's and women's varsity tennis at NCAA Divisions I, II and III, NAIA and Junior/Community College. The ITA administers a comprehensive awards and rankings program for men's and women's varsity players, coaches and teams in all divisions, providing recognition for their accomplishments on and off the court. For more information on the ITA, visit the ITA website at www.itatennis.com, like the ITA on Facebook or follow @ITAtennis on Twitter.